User Guide
Create My Account
Get started with Ecwid Connector by Silk by using this quickstart guide. This topic guides you through the following procedures:
The first step to start syncing your products from Ecwid to TikTok Shop would be to create your account with Silk!
Having trouble logging in? Email tiktokshop@silkcommerce.com to reset your account.
Step-by-Step Guides
How to Create a Connection
*Recommended: Watch a Tutorial Video on How to Create a Connection.
- Login to the Connector by Silk
- Click "+ Create Connection"
Connection Information
Fill in Connection Name (This can be any name you want )
From: Ecwid
To: TikTok Shop
Click "Next"
Ecwid Store Configuration
- Click "Auth", we will redirect to Ecwid authorization page.
- Click "Accept" to grant access
TikTok Shop Authorization
Click "Go to Authorize" in the Connector.
You will be redirected to TikTok Shop Seller Center.
Click on "North America Seller" -> Next
Check off the box to agree to terms and conditions
Click "Authorize"
You will automatically be redirected back to the Connector with your new connection!
Click on your Connection to start syncing products.
How to Sync Products
Pull Products:
When you first access your new connection, your products and dashboard tabs will be blank. You will need to "pull" products from Ecwid into the Connector for the first time and then "push" them to TikTok Shop.
To "pull" products from Ecwid into the Connector:
Products tab -> Actions -> Pull Products
Choose the date range to pull products from Ecwid.
Recommended: Choose a start date from 2-3 years back OR when you first started your Ecwid store. Choose the end date as today’s date.
If you are pulling in products for the first time, select the date range starting from years back or when you first started your store (This is to ensure that all products are pulled into the Connector). After that, any product updates you make in Ecwid will only have to be pulled from when you last updated the product.
Click "OK" after choosing the start date and end date.
Required: Category Mapping
All products must have the "product category" filled out in Ecwid. The Connector uses this field as the "Category in Ecwid" to map it to the "Category in TikTok Shop"
Sync Products:
"Pushing" a product will sync your product from the Connector to TikTok Shop.
Sync One Product:
Check off the box next to the product image -> (...) under 'Actions' -> "Sync Product"
To check on the "task" you have just submitted: Dashboard -> Check on the "status"
Note: A "completed" status does NOT mean that the product was successfully "synced" to TikTok Shop. This just confirms that you submitted an action and the "task" was completed.
Go back to the Products tab -> check on the product you pushed
If the product says "synced" and has a "TTS Product ID" and a "TTS Product Status" you have successfully pushed the product to TikTok Shop.
You can check for the product in your TikTok Shop Seller Center.
If the product says "unsynced" click on the blue arrow next to the product image -> check the "sync status" for a description of why the push was unsuccessful.
You can then troubleshoot and update anything from Ecwid -> re-pull and re-push the product in the Connector.
Sync Multiple Products - One Page:
Select each product individually, select all products on one page, or push all pages.
Selected Banner -> Sync Products
To check on the "task" you have just submitted: Dashboard -> Check on the "status"
Note: A "completed" status does NOT mean that the product was successfully "synced" to TikTok Shop. This just confirms that you submitted an action and the "task" was completed.
Go back to the Products tab -> check on the products you pushed
If the products say "synced" and have a "TTS Product ID" and a "TTS Product Status", you have successfully pushed the products to TikTok Shop.
You can check for the products in your TikTok Shop Seller Center.
If the products say "Sync Failed", click on the blue arrow next to the products' image -> check the "sync status" for a description of why the push was unsuccessful.
You can then troubleshoot and update anything from Ecwid -> re-pull and re-push the products in the Connector.
Sync Multiple Products - All Pages:
Click "Actions" -> Sync All Pages
To check on the "task" you have just submitted: Dashboard -> Check on the "status"
Note: A "completed" status does NOT mean that the product was successfully "synced" to TikTok Shop. This just confirms that you submitted an action and the "task" was completed.
Go back to the Products tab -> check on the products you pushed
If the products say "synced" and have a "TTS Product ID" and a "TTS Product Status", you have successfully pushed the products to TikTok Shop.
You can check for the products in your TikTok Shop Seller Center.
Certificates/Required Attributes
If your product requires specific certifications or attributes in order to be uploaded to TikTok Shop, you will see a "sync status" stating that the product is missing certificate files or attributes.
Certificates:
To upload your certificate for the product: Click (...) under "actions" for the product -> "show certifications"
Upload the required certification here:
Choose Brand:
Click (...) under "actions" for the product -> Choose brand
Type to "Search by brand name" -> Confirm -> re-push product
Fill in Attributes:
Click (...) under "actions" for the product -> "Fill in attributes"
Fill in all fields with the red asterisk* -> re-push the product
Fill in Compliances:
Click (...) under "actions" for the product -> "Fill in attributes"
Fill in the following fields:
- Contains Batteries or Cells?
- Other Dangerous Goods or Hazardous Materials
Map Products:
If you manually added a product in TikTok Shop, map your existing TikTok Shop product with your Ecwid product via the Connector. This ensures that products on your Ecwid and TikTok Shop match for orders to sync through.
Click on the (...) under "Actions" next to the product that is in TikTok Shop -> "Map Product"
You can then copy & paste your TikTok Shop Product ID number into the search bar to find the product.
Map the SKU in TikTok Shop to a SKU in Ecwid -> click "Save"
Updating Products:
Note: Inventory/pricing updates will happen automatically. Any updates to inventory/pricing in Ecwid will automatically update in TikTok Shop.
"Update Price" and "Update Stock" in the Connector if changes to the price or inventory in Ecwid are not showing in TikTok Shop.
Check off the the products you would like to update the price or stock for -> "actions" -> "update stock" or "update price" -> updates will be made to TikTok Shop
All other updates made to products in Ecwid must be re-pulled and re-pushed.
Updates made in Silk's Connector (Uploading Certificates, Brands, Attributes, Size Charts) must also be synced to TikTok Shop.
(...) under "actions" -> Update Product
If the products say "Update Failed", click on the blue arrow next to the products’ image -> check the "sync status" for a description of why the update was unsuccessful.
You can then troubleshoot and update anything from Ecwid -> update the products in the Connector.
Product Details:
Optimize Info
Please reauthorize our TikTok Shop APP before optimizing the info.
We provide an interface in the Silk Connector background to allow merchants to perform information quality improvement
- On the Product List page, locate products marked with an "Optimize Info" prompt. Click the "Optimize Info" button next to the product.
- In the pop-up window, review and modify the product information, including the title, description, images. Ensure the information is accurate, complete, and engaging.
For US/UK only
Optimization consists of three parts: Title, Description, Image
- Apply AI-generated Title/Description
- Click to add the generated keywords to the Title
- Click "AI Optimize" to Optimize the main image, and click "Undo AI Optimize" to undo the optimization
- Note : Currently, Silk Connector supports optimization exclusively for the product's main image. For other product image suggestions, please update your product information in your Shopify store and then update the products from Silk Connector to TikTok Shop. If your sync rule for the 'Product media' field is set to 'TikTok Shop', please kindly update your product information directly in your TikTok Shop store.
Custom Attributes
Values can be entered in both metric and imperial units.
Sync Rules
Sync Rules allow you to have different product names in TikTok, Ecwid, and our connector.
- Sync rules allow you to choose which data source to use when creating or updating this product in TikTok Shop.
- Product name
- Product description
- Product price
- Product media
- Product barcode
- Product stock
| Origin | Connector | TTS | |
|---|---|---|---|
| Create - This is for your initial push, your products are not in TikTok Shop yet | Your TikTok products will take the Ecwid Name | Your TikTok products will take the Connector Name | x |
| Update - This is when you want to update your products with a different name | Your TikTok products will take the Ecwid Name | After changing the product name in Silk, the Ecwid Name and Silk name will not change, but the TikTok name will | Your TikTok product name will stay the same regardless of what name changes happen in Silk or Ecwid |
Sync Rules can be set for all products in the Settings tab:
How to Sync Orders
*Note: To sync orders successfully from TikTok Shop to Ecwid, your products must be linked from Ecwid to TikTok Shop via our Connector. Any orders that contain unsynced products will NOT sync back to Ecwid.
Manually uploaded products in TikTok Shop:
a. If you uploaded a TikTok Shop product manually (NOT through the Connector) then you will have to map the product from TikTok Shop in our Connector to sync orders to Ecwid. (See "Map Products" in the User Guide).
OR
Synced products via our Connector
a. If the products are "pulled" from Ecwid and "pushed" to TikTok Shop, orders will sync automatically.
Creating Orders
Automatic creation: The Connector will relay orders and automatically update Ecwid when an order is placed and paid for in TikTok Shop
- order status = 'awaiting for shipment'
- If the order status is "unpaid" -> order will NOT sync to Ecwid
- Order ID will be blank in the Connector
To Check on Orders:
Click on the TTS Order ID or search for the order by the TTS Order ID.
Payment & Fulfillment Status
| Status in Ecwid | Connector by Silk | Status in TikTok Shop | |
|---|---|---|---|
| When you have NOT fulfilled the order in Ecwid | Payment Status: Paid Fulfillment Status: Unfulfilled | Automatic Sync <-> | Awaiting Shipment |
| When you have fulfilled and shipped the order in Ecwid | Payment Status: Paid Fulfillment Status: Fulfilled | Automatic Sync <-> | Awaiting Collection |
To Fulfill an order in Ecwid:
Manually marked as shipped
Click on the order -> "Mark as Shipped"
Fill in Tracking Information -> "Add tracking number"
Note: Ecwid cannot select the carrier provider by adding the tracking number. Carriers are necessary for TikTok Shop shipment, so the user needs to go to TikTok Shop for manual delivery.
Buy Shipping Label
Click on the order -> "Buy Shipping Label"
Fill in parcel weight and size
Select Shipping Service
Shipping Status & Delivery
| Shipping Status | Delivery/Complete |
|---|---|
| TikTok Shop will track the delivery status. Transit status will be updated to 'In Transit' automatically when the order is shipped from Ecwid. | The order status in the TikTok Shop store will be updated to 'Delivered/Completed' by default when the order is delivered. |
Order Cancellations
Order cancellations will sync bidirectionally via the Connector.
Orders canceled in Ecwid will be canceled in TikTok Shop. Orders canceled in TikTok Shop will be canceled in Ecwid.
| Cancellation in Ecwid | Cancellation in TikTok Shop |
|---|---|
| To cancel an order placed in TikTok Shop from Ecwid: 1. Cancel the order in the Ecwid. 2. Order cancellation will automatically sync through the connector and cancel the corresponding order in TikTok Shop. | To cancel or deny orders placed in TikTok Shop from TikTok Shop Seller Center. 1. Buyers from TikTok Shop will submit a cancellation request. 2. You can accept or decline the cancellation request in TikTok Shop Seller Center. 3. Accept cancellation request -> order status will be updated in the connector’s portal, and the corresponding order will be canceled in the Ecwid. |
Connector Overview
Home
There is one block to show the product information about your connection:
- Products: Overview of Synced, Not Synced, Sync Failed, and Updates Failed Products
For the tasks table, each time you submit an "action" (such as refreshing orders, pulling or pushing products, updating products, etc.) You can check on the task here.
- Displays the task type
- Summary of "actions"
- Task Status (Running, Completed, Error)
- "View Details" will display the task detail
Products
- Overview of Synced, Not Synced, Sync Failed, and Updates Failed Products
- The "blue arrow" will take you to the Products Tab
Orders
- Overview of Fulfilled, Unfulfilled, Unsynced, and Cancelled Orders
- The "blue arrow" will take you to the Orders Tab
Revenue
- Your sales/total revenue
Top Products
- Your top 10 best sellers
- "View Products" will take you to the products tab
- You can choose to sort by product or sku
Top Customers
- Top customers that have purchased from you
- By number of orders or dollar amount
Tasks
Each time you submit an "action" (such as refreshing orders, pulling or pushing products, updating products, etc.) you can check on the task here.
- Displays the task type
- Summary of "actions"
- Task Status (Running, Completed, Error)
- "View Details" will display the task detail
Products
- Displays all products "pulled" in from Ecwid
- Shows whether your product has been successfully synced to TikTok Shop
- Actions that can be completed in the products tab:
- Pull Products
- Push Products
- Add Size Chart Images
- Add Certifications/Attributes
- Check Sync Statuses
- Add TTS Brand
- Add TTS Category
- Update TTS Status/Product
Custom Attributes
Values can be entered in both metric and imperial units.
Sync Rules
Sync rules allow you to choose which data source to use when creating or updating this product in TikTok Shop.
- Product name
- Product description
- Product price
- Product media
- Product barcode
- Product stock
| Origin | Connector | TTS | |
|---|---|---|---|
| Create - This is for your initial push, your products are not in TikTok Shop yet | Your TikTok products will take the Ecwid Name. | Your TikTok products will take the Connector Name | x |
| Update - This is when you want to update your products with a different name | Your TikTok products will take the Ecwid Name. | After changing the product name in Silk, the Ecwid Name and Silk name will not change, but the TikTok name will. | Your TikTok product name will stay the same regardless of what name changes happen in Silk or Ecwid |
Low Inventory Threshold
Like the sync rule logic, product level configuration takes priority over connector level configuration.
Deactivate the product on TikTok Shop.
- When the inventory of a SKU below the preset safety threshold, the system will directly remove the product from the shelves.
- If the product has multiple SKUs, when one SKU reaches the threshold, the system will take down the entire product in TTS.
- If the user increases the sku inventory in DTC to above the safety threshold and all SKUs of the product are above the threshold, the system can activate the product in TTS.
Set the product "out-of-stock" on TikTok Shop.
- When the inventory of a SKU below the preset safety threshold, the system sets the inventory of TTS to 0.
- If the product has multiple SKUs, when a certain SKU reaches the threshold, the system sets the inventory of that SKU to 0.
- Note:If the inventory is changed to 0 and there is a cancellation of the order (not OOS), it is still possible for the inventory to be added back in TTS (the number of cancelled products exceeds the quantity)
Exclude Low Inventory Threshold.
- If you check the box, the product will not apply a low inventory threshold.
Categories
- Maps the "Product Type" in Ecwid as the "Category in TikTok Shop" to the "Category in TikTok Shop"
- Automatically suggests a category in TTS
- Can be changed or mapped to TikTok Shop categories manually
Required: Category Mapping
All products must have the "product type" filled out in Ecwid. The Connector uses this field as the "Category in Ecwid" to map it to the "Category in TikTok Shop"
Bulk Upload Certifications/Attributes/Compliances at the Category Level
All products under the category will have the same attributes/certifications/Compliances.
Bulk Choose Brand at the Category Level
All products under the category will have the same brand.
Settings
- Displays "Product Settings", "Order Settings", "User Management", "Email Notifications", "TikTok Shop Warehouse Setting" and "TikTok Shop Template Settings".
Product Settings
Custom Attributes
Fill in all required fields
TikTok Shop requires default package/product settings that are not in Ecwid (even if you have multiple package sizes - TikTok Shop only requires one). You will be able to update your default package length, height, width, and weight here.
Length, height, width, and weight must be whole integers.
Sync Rules
These allow you to have different product names, descriptions, and prices in your TikTok Shop versus your Ecwid Shop
| Field | Create: Used before pushing products | Update: Used after product exists in TTS | |||
|---|---|---|---|---|---|
| Product Name | Original: Sets the TikTok Shop Product name from the Ecwid store. | Create: Name can be changed in Silk, the Silk name will be the product name in TikTok. | Origin: Sets the TikTok Shop product name as the Ecwid product name. | Connector: Name can be changed in Silk, the Silk name will be the product name in TikTok. | TTS: TikTok Product name will stay the same regardless of Ecwid or Silk name. |
| Product Description | Origin: Sets the product description as the one from Ecwid. | X | Origin: The TikTok Shop product description is the Ecwid product description. | X | TTS: The TikTok Shop product description is what is set in TikTok. |
| Product Price | Origin: Sets the product price as the one from Ecwid. | X | The TikTok Shop product price is the Ecwid product price. | X | The TikTok Shop product price is what is set in TikTok. |
| Product media | Origin: Sets the product media as the one from Ecwid. | X | Origin: Sets the TikTok Shop product media as the Ecwid product media. | X | The TikTok Shop product media is what is set in TikTok. |
| Product barcode | Origin: Sets the product barcode as the one from Ecwid. | Don't sync: Do not sync product barcode from Ecwid. | Origin: Sets the TikTok Shop productbarcode as the Ecwid product barcode. | X | The TikTok Shop product barcode is what is set in TikTok. |
| Product stock | Origin: Sets the product stock as the one from Ecwid. | Don't sync: Do not sync product stock from Ecwid. | Origin: Sets the TikTok Shop productstock as the Ecwid product stock. | X | The TikTok Shop product stock is what is set in TikTok. |
Low Inventory Threshold
When your product inventory reaches the threshold, you can choose to deactivate the product or set the product "out-of-stock" on TikTok Shop, and won't be discoverable or purchasable by the customers. (We suggest setting the a threshold value that's greater than 5)
Deactivate the product on TikTok Shop
- When the inventory of a SKU below the preset safety threshold, the system will directly remove the product from the shelves.
- If the product has multiple SKUs, when one SKU reaches the threshold, the system will take down the entire product in TTS.
- If the user increases the sku inventory in DTC to above the safety threshold and all SKUs of the product are above the threshold, the system can activate the product in TTS.
Set the product "out-of-stock" on TikTok Shop.
- When the inventory of a SKU below the preset safety threshold, the system sets the inventory of TTS to 0.
- If the product has multiple SKUs, when a certain SKU reaches the threshold, the system sets the inventory of that SKU to 0.
- Note:If the inventory is changed to 0 and there is a cancellation of the order (not OOS), it is still possible for the inventory to be added back in TTS (the number of cancelled products exceeds the quantity)
Pull Products
Turn "On" if you want to automatically pull products from Ecwid once new products are created. If this feature is turned off, no products will be automatically pulled from Ecwid into the TikTok Shop Connector.
Order Settings
"Retry Orders"
Turn "On" if you want to retry once every 10 minutes, a total of 3 times when an order synchronization occurs error
"Sync FBT Orders" Set as TikTokPAY for default.
Turn "On" if you want to sync FBT orders to Ecwid. Turn "Off" if you do not want to sync FBT orders to Ecwid after pulling into Silk Connector.
"Archive Cancelled Order"
Turn "On" if you want orders to be automatically archived when it is cancelled.
"Map Ecwid Shipping Provider to TikTok Shop"
TikTok Shop has a list of Shipping Providers that may be different from that of Ecwid. If the shipping providers are different for each of your shop platforms, you can map the shipping providers here to avoid syncing errors.
Please note, the Ecwid Shipping Provider section must appear exactly as is in your Ecwid.
Sync Missed Orders
You can filter unsynchronized orders by time. Clicking "Sync All Missed Orders" will synchronize the missed orders found in the search query to Ecwid.
Please note: We can only query and sync orders with "awaiting shipment" status. The order will not be queried if it is already in the TikTok Shop status of awaiting collection, completed, cancelled, etc.
User Management
- Displays all users that are created in Silk Connector
- There are two types of user roles:
- Owner: Has the highest level of permission, and can add/edit/modify users.
- Admin: Has limited permissions, can only view users and their details but cannot add/edit/modify them.
Create Users
(Only the owner can create a user)
To add a new user, click on "Add New" and provide the user's name and email.
A new user has been successfully created. To access Silk Connector, please check the email inbox associated with the new user account for the corresponding details, including the default password. This password will enable the new user to log in seamlessly.
Edit Users
You can only edit the user's name but not the email.
Delete Users
This action is reversible, and you can re-add the user back if you want by clicking the "Add New" button.
Email Notification
Turn 'On' if you want to subscribe our email notification. Turn 'off' if you do not want to receive any email notification from Silk Connector. This setting will be applied for all connections.
Send Emails To
The "Send Emails To" feature allows merchant store owners to customize the email addresses where system notifications and updates will be sent.
Upon entering the Email Notification Settings page, you will notice that the "Send Emails To" field is pre-populated with the merchant owner's email address.
Adding Email Addresses:
- To add a new email address, click on the "Add another email" button. This will create a new input field where you can enter the desired email address.
- Repeat this step to add up to 5 email addresses.
- Click on "Remove" to remove the email.
Once you've added all desired email addresses, click the "Save" button to apply your changes.
TikTok Shop Warehouse Setting
Pages displayed here are linked to your TikTok Shop account that is currently logged into the seller center. If the page doesn't match this connection, please logout and re-login to the correct TikTok Shop account in seller center, then refresh the current setting page.
TikTok Shop Template Settings
Pages displayed here are linked to your TikTok Shop account that is currently logged into the seller center. If the page doesn't match this connection, please logout and re-login to the correct TikTok Shop account in seller center, then refresh the current setting page.
FAQ's
Refer to this page to resolve problems encountered while using the product.
How much does this integration cost?
The first three months are free
Why don't products show up in TikTok Shop after "pushing" my products?
If the product says "unsynced" click on the blue arrow next to the product image -> check the "sync status" for a description of why the push was unsuccessful.
You can then troubleshoot and update anything from Ecwid -> re-pull and re-push the product in the Connector.
Product needs "certificate" or "attributes"?
Please view the "Certificates/Required Attributes" tab in the integration manual under "How to Sync Products" -> "Push Product"
How to uninstall TikTok Shop App
Login to your TikTok Shop Seller Center
Click on Growth -> App store -> ... -> My apps and incidents
Click "Cancel" to uninstall the TikTok Shop App/Service you want to cancel
Common Sync Status Errors
If you "pushed" a product to TikTok Shop, and it is not showing up in TikTok - view the sync status for an error message.
Click on the "blue arrow" next to the product -> View the "sync status"
You can then troubleshoot and update anything from Ecwid -> re-pull and re-push the product in the Connector.
Common Sync Statuses:
SKU-related products are not found, please manually push to create a new product
Check the SKU in Ecwid for this product. If you already have a SKU or a barcode, manually push the product individually again.
Check the box next to the product -> (...) under "Actions" -> Sync Product
The product is missing the required certificate file
Click on the (...) for the product under "Actions" -> "Certifications" -> upload the required document/image needed by TikTok Shop -> re-push
Local to local business, at least one of the package dimension is required
Settings -> Fill in all required fields with whole integers -> re-push*
